Today, I went to Barnes & Noble one of my favorite places to hangout in town. I go there very often to see what is new in the world of books and to learn more about this fascinating business. I hope one day to be able to open a nice bookstore in Jordan, with the goal of attracting more Jordanians to “reading books”.
I wanted to buy George Orwel’s 1984 novel since I have never read it before. But since I am super busy this summer I decided I just want a light read.
So, I went to the Magazines’ section browsing for something new.
I found these two interesting publications. The first is a periodical that is roughly new, couple of years old only. Human’s brain fascinates me so I always like learning something new about this mysterious organ. The second one is a one time publication by Writer’s Digest. It has interesting articles about writing skills and publishing.
After I bought these two publications, I sat in the coffee shop inside Barnes & Noble to read while enjoying a nice Earl Grey tea.
Here are some excerpts from an interesting article, Tell me a story by Gabrielle Selz, I read in Brain World magazine.
What is the relationship between storytelling and the brain?
We use stories to pass on information, to communicate and influence people.
The telling of stories connects regions within our brains which are instantaneously mirrored in the listener’s brain, acting as social glue cognitively and emotionally.
For years, educators like professor Roger Schank have pointed out that information is retained better through stories.
And studies have shown that people retain about one-fifth of what they read, but four-fifth of the images in their minds.
Narratives are an influential method of persuasion. They provoke interest, invite involvement and encourage empathy. For years now, advertisers, lawyers, journalists and politicians have been using the ability to shape facts into compelling storytelling to convince us to buy products, judge events, read articles and vote.
Telling stories does far more than link disparate images together; it allows us to understand information and unites us in our beliefs.
So, this was my story today!